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Testimonials:

"Straightforward, refreshing and full of insights. Professor Burgers has written a book to be read by marketer and non-marketer alike. Amusing and thought-provoking, a strongly recommended read"

J. Mac Hulbert
R.C. Kopf Professor Emeritus, Columbia Business School

"Your book is great! Your ideas are fresh and if we pay attention we will sell more."

Carl Sewell
Owner and CEO: Sewell Automotive Companies. America ’s top auto retailer with nearly $1 billion in sales. Author of the bestseller “Customers For Life: How To Turn That One-Time Buyer Into a Lifetime Customer.”

“I love the book, brilliant, humorous, immensely practical and bottom line oriented. A breath of fresh air in marketing literature. Willem Burgers convinces with his 'down to earth' attitude, spiced up with just the right dose of humor to make his book immensely enjoyable. A real 'must read' not only for marketing managers, but for everybody out to improve the bottom-line."

Beate Bieniek-Moore
Director Corporate Communications
Siemens Ltd., China

“For many years, I have known Professor Burgers as a brilliant educator for international managers. It is only fair that he is now sharing his expertise to much larger audiences with this excellent book.”

Stefaan van Hooydonk
Former Global Director e-learning Nokia

"I read the book practically straight through. It is both educational and entertaining. I especially like the chapter on marketing mathematics.  As Pricing Manager I will try to introduce the principles described in that chapter to my company."

Lars Boetje
Resins Pricing Manager EMEA
Resolution Performance Products

“Willem Burgers’ marketing judgment and methods are very unique, practical, and operational. This is the best marketing book on the market. The entertaining quotes and cartoons are both concise and meaningful. I still delight from the marketing quotes I took 9 years ago at Professor Willem Burgers’ marketing seminar. Now they are here for everybody.”

Ligeng Wang
Director of Product Marketing
Hewlett-Packard China

"From theory to reality, Willem Burgers book is must-read; the chapter-end summaries are worth the price of the book in itself! I especially loved chapter 4, in particular "don't trust your ad agency" -in fact that should be a book & title all itself!”

Paul J Lucas
PaulJLucas.com
Marketing & Branding Consulting services for CU/CUSO's
Washington D.C.

“I took a pen and notepad when I started reading, just like the introduction told me to. Pretty soon I had quite a to-do-list. The book is full of different ways to look at marketing. It helped me renew my marketing thinking and actions.”

Ken Bickford
Wirefreenetworks

“This is the first time, in 34 years of business, I have read a book that concisely spells out, what marketing really is and how it can be properly applied in a small service organization. The way it is laid out, makes it easy to understand and use. A quick read!! I highly recommend it to the average business person who wants his venture to be way ahead of the competition.”

Joe Azzarello
President
Dial One of the Mid South

"I have taught jointly with Professor Burgers on a number of occasions, so I am very familiar with his direct and entertaining teaching style. His book reflects that same inimitable style: it delivers profound thought and advanced innovative marketing concepts in deceptively simple language with often hilarious examples. Read this book. You will benefit your company and your career."

Professor Dr. Hellmut Schutte
INSEAD