MEDIA ADVISORY:
Multifunction and Photo Printing Are the Name of the Game in 2004 Ink Jet Market
Lyra report estimates worldwide ink jet MFP shipments increased more than 50 percent in 2004

Summary: The Hard Copy Observer Spotlight: 2004 Ink Jet Printer Market is the third of Lyra's three 
product-planning reports covering the printer market. The report provides strategic insight on and 
comprehensive coverage of the ink jet printer market, including how products and prices changed from 
January through December, current market trends, a review of the competitive landscape, and selected 
articles from The Hard Copy Observer. 

Newtonville, MA (May 23, 2005)—There was a marked shift away from single-function, general-purpose 
ink jet printers toward ink jet multifunction peripherals (MFPs) in 2004. A new report from Lyra Research 
(www.lyra.com), The Hard Copy Observer Spotlight: 2004 Ink Jet Printer Market, estimates that worldwide 
shipments of ink jet MFPs grew approximately 52 percent in 2004, the highest annual growth rate in the 
consumer hard copy hardware segment. At the same time, at-home photo printing contributed to the 
growth of the ink jet market as consumers continued to adopt digital photography.

"Ink jet MFPs are popular with consumers because they provide additional functionality for a negligibly 
higher cost," says Ann Priede, managing editor of The Hard Copy Observer, a monthly newsletter published 
by Lyra Research. (For more information on the Observer, see www.lyra.com/lh3m.nsf/Newsletters/HCO.) 
"The growing number of consumers embracing digital photography has ink jet printer vendors rushing to 
add photo-printing features to both single- and multifunction ink jet products, as well as releasing a slew of 
ink jet printers designed specifically for printing photos in the home."

The Hard Copy Observer Spotlight: 2004 Ink Jet Printer Market is part of Lyra's Hard Copy Observer 
Spotlight report series. These product-planning reports combine all of the year's events in the desktop 
monochrome laser, color laser, and ink jet markets into three convenient, easy-to-use resources. Each 
report includes information on how products and prices changed from January through December, current 
market trends, a review of the competitive landscape, and selected articles from The Hard Copy Observer. 
Written by the Observer's editors, these reports are designed to help product and marketing executives 
develop and hone plans for 2005 and beyond. More information on The Hard Copy Observer Spotlight report 
series can be found at www.lyra.com.

About Lyra Research 
Founded in 1991, Lyra Research is recognized worldwide as the leading provider of market, product, and 
technology information and analysis focused on the imaging industry. Lyra Research provides targeted 
information on printers and copiers, digital photography, and imaging supplies to more than 2,000 clients in 
more than 40 countries. Lyra's portfolio of services includes leading industry newsletters, special market 
reports, advisory services, conferences, Webcasts, and custom consulting.

CONTACT: 
Andre Rebelo 
Marketing Manager 
Lyra Research, Inc. 
617-454-2658
arebelo@lyra.com