From its inception in mid-2000 to today, Corporate Apparel
Unlimited, LLC has rapidly gained the lead as a full-line
wholesaler of sportswear, work apparel and casual wear in the
ecommerce arena. Starting with just a single Web site,
focusing on corporate casual wear – custom embroidered or
screen printed – the company now has 8 Web sites, with a range
of apparel that spans almost everything from polo shirts to
jackets, fleece wear, t-shirts, sweatpants, coveralls, and
much more.
According to CEO and co-founder of the
Corporate Apparel Unlimited (CAU), Phillip L. Beukema, the
company set out to achieve "as close to an unlimited apparel
selection as possible," apparel appropriate to a wide
diversity of work settings (from office to industrial) and to
a variety of school, community and sports association uses,
for players and fans alike. With about 25 national
distributors and mills to draw upon – and many more warehouse
locations – CAU is well-positioned to meet a tremendous array
of apparel needs on the part of its clients.
Not
surprisingly, the company’s client base covers the spectrum:
schools, soccer associations, club sports groups, colleges and
universities, small/medium/large-size companies, state and
municipal government agencies (and federal also), embroidery
and screen printing firms, and resellers among other groups.
CAU’s client roster now tops 5,000 and is growing daily,
covering the entire United States and with a small client base
in Canada.
As a full-service apparel company, CAU
offers a broad range of custom logo and artwork services. In
affiliation with two contract imprinting firms CAU provides
embroidery and screen printing to all clients wanting to
decorate their garment order with their corporate or team
logo. And, more than 60 percent of CAU’s clientele request
this service.
Product is marketed through 3 corporate
divisions and 8 Web sites. Specifically, the Teamwear
USA division (and Web site) emphasizes sportswear and
teamwear for adults, and its counterpart Youth Sportswear USA
site emphasizes "kids’ sportswear" and casuals. The
Corporate Apparel Wholesale division is the largest,
comprising both a mainline Web site and 4 "micro sites" –
Jackets Unlimited, Denims Unlimited, Sweatshirts Unlimited and
Polo Shirts Unlimited. Each specialty or micro-site offers
more than a hundred styles on line, in its respective
category. Finally, the Workwear USA division and
associated Web site focuses on a broad array of work apparel –
from industrial work shirts and pants to cargo shorts to
coveralls, bib overalls, duck jackets, aprons, smocks,
painters gear and much more. "What we haven’t ventured into,"
according to CEO Beukema, "are the areas of footwear and
underwear – but other than these we believe we’ve covered the
territory!"
The company was founded on several
principles – each of which is as vital today as the day we
began, says Beukema. These are:
*impeccable customer service – prompt, courteous,
friendly, professional *quality product - brand name
quality, no "seconds", a careful selection of
vendors *satisfaction guaranteed - quality service
begins and ends with client satisfaction *attention
to detail - in every aspect of the operation, start to
finish
Everything revolves around "the team" at
CAU, and the combination of strong individual effort and a
high level of team involvement are what make the difference.
Key partners with Corporate Apparel include Morse Best Innovation of
Seattle, Washington who has continued since mid-2002 to lend
outstanding support to a wide range of CAU's Web site
development initiatives. Also in partnership is Infinity
Technology of Green Bay, Wisconsin, providing a range of
hosting services as well as creation of CAU's online order
entry system. In addition, Web Position
Advisor of Los Angeles, has provided a wide range of
consulting services to CAU and other ecommerce companies on
market development, search optimization, and data analysis.
• Online prices: For "blanks" • Min. Online Order: $50 •Shipping: $10 if order < $200
•Shipping: 5% if order >
$200 • Embroidery & Screen printing:
Avail. by request, 24-piece minimum • No international shipments [except
APO and FPO]
.gif)
.gif)
.gif)
.gif)
.gif)
.gif)
.gif)
.gif)
According to CEO and co-founder of the
Corporate Apparel Unlimited (CAU), Phillip L. Beukema, the
company set out to achieve "as close to an unlimited apparel
selection as possible," apparel appropriate to a wide
diversity of work settings (from office to industrial) and to
a variety of school, community and sports association uses,
for players and fans alike. With about 25 national
distributors and mills to draw upon – and many more warehouse
locations – CAU is well-positioned to meet a tremendous array
of apparel needs on the part of its clients. 
Product is marketed through 3 corporate
divisions and 8 Web sites. Specifically, the Teamwear
USA division (and Web site) emphasizes sportswear and
teamwear for adults, and its counterpart Youth Sportswear USA
site emphasizes "kids’ sportswear" and casuals. The
Corporate Apparel Wholesale division is the largest,
comprising both a mainline Web site and 4 "micro sites" –
Jackets Unlimited, Denims Unlimited, Sweatshirts Unlimited and
Polo Shirts Unlimited. Each specialty or micro-site offers
more than a hundred styles on line, in its respective
category. Finally, the Workwear USA division and
associated Web site focuses on a broad array of work apparel –
from industrial work shirts and pants to cargo shorts to
coveralls, bib overalls, duck jackets, aprons, smocks,
painters gear and much more. "What we haven’t ventured into,"
according to CEO Beukema, "are the areas of footwear and
underwear – but other than these we believe we’ve covered the
territory!" 
Everything revolves around "the team" at
CAU, and the combination of strong individual effort and a
high level of team involvement are what make the difference.
