Orange County, CA (FPR) May 20, 2008 – The economy may have slowed for some,
but executives who have learned the secrets of The Trusted Advocate are enjoying
continued success.
Survival in a slow economy demands that companies maintain the loyalty of
existing customers, while
growing
business with new customers, sometimes at the expense of the
competition. Inspired by true events, and filled with stories to illustrate the
process, The Trusted Advocate: Accelerate Success with Authenticity and
Integrity is a blueprint for success.
“The Trusted Advocate: Accelerate Success with Authenticity and Integrity, by
John Mehrmann, is not just a blueprint for
sales
success, it’s a blueprint for success in general.” Said Frank
Niglia, Manager of US Consumer Affairs for Colgate Palmolive. “These concepts
can be applied across any industry. A must read for anyone looking to take
themselves to the next level.”
Each chapter of The Trusted Advocate: Accelerate Success with Authenticity and
Integrity is designed to contain a story inspired by real events that shape
common business and life challenges. The stories are supplemented by reflections
on the theme, providing additional insight into the concepts and processes. Each
chapter contains a short activity to personalize the theme for the individual
business environment of the reader.
“Vance Baldwin is in a highly
competitive
market, with increasing demands, and decreasing margins. Our
organization has successfully achieved significant growth, year-over-year, by
consistently delivering value added integration and cutting edge ease of use for
our clients. Powered by technology, and an unquenchable passion for precision
performance, the value that we provide is based on listening to our customers
and developing the tools that enable them to meet their business objectives. Our
clients also exist in highly
competitive
environments. We know it, we listen to them, and we respond.
Being a trusted advocate is more than just a good idea. It is a
business
strategy that creates priceless differentiation, fervently
loyal customers, and bottom line results,” said Robert Coolidge, President of
Vance Baldwin Electronics.
“The Trusted Advocate: Accelerate Success with Authenticity and Integrity is a
must read for any business executive,” said Robert Coolidge. “This book belongs
on the shelf next to Collins and Covey, and the practical principles should be
applied across the organization. Put a copy in the hands of your employees to
protect your customers and your profits.”
The Trusted Advocate: Accelerate Success with Authenticity and Integrity is
available online from Amazon.com, Amazon. ca, BarnesAndNoble.com, Borders.com,
and many other fine Booksellers online.
For more information on The Trusted Advocate: Accelerate Success with
Authenticity and Integrity, please visit http://www.Trusted101.com
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Contact:
Public Relations
Executive Blueprints Inc
1 Bel Flora Court
Aliso Viejo, CA 92656
Ph: 877-290-2503
http://www.ExecutiveBlueprints.com
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