Smart
Marketing Campaignsm
Report
Client
Name:
ABC Tech Group, Inc.
Observations by
www.MyMarketingDept.com:
In summary, this
marketing program from a financial standpoint is more than worthy of
a
prudent risk reward investment delivering four times its cost in
profits.
This is a very rational
set of assumptions with an outstanding financial success potential.
This marketing
campaign will provide an excellent return-on-investment of $4.15
for each $1.00 of marketing cost. The marketing cost per contact is
very reasonable
as is the number of 10 new sales required to reach the sales and
profit goals for this campaign.
New customer acquisition cost as a % of total sales is also very
reasonable based solely on
the average sale in this campaign of $10,000 and only becomes more
cost effective with
every additional dollar purchased by the customer.
Key Campaign Metrics:
Based on the assumptions above your marketing campaign is profitable
generating Total Profits of:
$40,300
Your Return-on-Investment for this
marketing campaign is: $4.15
The Number of New Sales required to
obtain these results are: 10
The Total Number of Suspects you will
need to market it to: 8,000
The Minimum Number of Suspects you will
need to market to each day: 32
Marketing Cost per Contact:
$0.92
New Customer Acquisition Cost as % of
total sales: 9.7%
Smart Marketing Campaignsm
Results:
The assumptions you gave us for analyzing
this marketing campaign are in red below.
|
Company: ABC Tech Group, Inc. |
|
What is your Sales Goal for
your next marketing program? |
$100,000 |
| |
|
|
What is your Profit Goal? |
$50,000 |
| |
|
| Average Sales
Dollars per Sale |
$10,000 |
| |
|
|
What are the average profit
dollars per sale for this program? |
$5,000 |
| |
|
| Gross Profit
Margin % |
50% |
| |
|
|
How many sales can you make
to the same customer? |
1 |
| |
|
| Number of New
Sales Needed to Reach Sales Goal |
10 |
| |
|
|
What is your average sales
closing percentage? |
50 |
| |
|
| Number of
Sales Presentations Required to Reach Sales Goal
|
20 |
| |
|
|
Percentage of
Sales Leads Needed to Obtain
1 Sales Meeting |
5% |
| |
|
| Number of
Prospects that will agree to Sales Meeting |
400 |
| |
|
|
Percentage of Sales Suspects
Needed to Agree to a Sales Meeting |
5% |
| |
|
| Total Number
of Suspects Required to Contact |
8,000 |
| |
|
| Number of
Days Required to Reach Sales Goal |
250 |
| |
|
| Suspect
Required to be Contacted Each Day |
32 |
| |
|
|
Total Marketing Program Costs |
$9,700 |
| |
|
| Return On
Investment- Dollars Earned for every $1.00 Invested |
$4.15 |
| |
|
| Total Profit
Dollars On Marketing Program |
$40,300 |
| |
|
| One Sale
Every __ Mailing Number of Days to Meet Sales Goal |
25 |
| |
|
| Marketing
Cost Per Contact |
$0.92 |
| |
|
| New Customer
Acquisition
Cost |
$970 |
| |
|
| New Customer
Acquisition Cost as % of Total Sales |
9.7% |
| |
|
|
