ORA UNICA, ORA LATTEA, TEMPO LIBERO,  ORA 
Design by:  Denis Guidone

Nava today looks at wrist watches with 4 exclusive designs with clean and essential lines, designed by Denis Guidone.   Minimalism and irony are the characteristics of these new watches by Nava , intended to become objects of worship.   

ORA UNICA 
It is an accessory that has fun with time.  The hour and minute hands are represented by a single line drawn on two circular faces.  Both faces together resemble a graphical gesture, a doodle, that changes as time passes.
The design is clean and basic and finds its ultimate expression in the unconventional reading of time.  Ora Unica wishes to be a provocative clock; its aesthetical principle is inaccuracy. Lack of discipline, a childish and irrational gesture, defines time, which is precision and rationality.  A watch apparently without time or without hours is a watch created so as not to think about time.  

Available in black ,  two sizes: 36 mm or 42 mm diameter. 

TEMPO LIBERO  
A simple decentralization of the minute hand determines graphic unusual configurations. With the passing of time the clock draws geometric relations in continuous transformation. 

Available  in black, 2 sizes : 36 mm or 42 mm diameter. 

ORA LATTEA  
The hands are represented by 2 points and the watch, in some ways, recalls the image of the solar system.   It’s an image synonymous with getting lost, at the limits of legibility, almost a negation of time.  The biggest dot represents the hours, the smallest  the minute, while the dot in the centre remains fixed. 

Available in white, 2 sizes 36 mm or 42 mm diameter. .

ORA  
The breaking of the round shape of the face alters the graphic language. The asymmetry creates an aesthetic and dynamic "cut" that plays with the imperfection without denying the time; it is the  ideal development of the desktop clock ORA.

Available in white and black, size 42 mm diameter.

Quotes About Ora unica:

The idea of this watch seems to me to be at the same time simple and precise. Besides, the idea of time as a result in part of chance and in part of approximation is a provocative idea in a time where we are asked to be exceedingly precise.

Alessandro Mendini (artist, designer, architect, IT)

“I was attracted to Ora unica design because of the great integration of its formal and its conceptual components and I found it to be very simple and very alluring in its simplicity”

Ed Carpenter (Architect, designe,  Ny  USA )

“I really like Ora unica.  I think because I thought it was gestural, casual, somehow in the spirit of times, and I felt that probably the designer could go on to develop a whole line of gestural pieces that might be of a similar nature”

James Wines  (SITE architecture,  Portland USA)

This is a watch formally dynamic and inventive, a watch of our times, of our historical period, so it goes beyond its formal definition and linguistic research. It presents a precise assonance with our time, since it is based on the dual worth of the rational and the irrational, of chance and lucid design. This dual dimension is typical of our time; a time made of, we could say, docile rationality, a flexible rationality. The watch, which measures our time, in this instance, defines itself as flexible, time relentlessly moves on... but art makes it flexible!

Carmelo Strano (Critic of visual art,  IT)