From: "Agnes Powazka" <agnes.powazka@displate.com>
Subject: RE: REVISED PR AGREEMENT/WSH LIST
Date: June 8, 2015 at 4:34:20 AM CDT
To: "'Steve Gill'" <steve@ghost-pr.com>

Hi Steve,

Please find attached the signed agreement. 

Answering some of your questions from your previous mail:

Media Lists
- Name a few top priority media outlets that for your team would be a “home run” or the maximum priority

Wired / Mashable / TechCrunch / Forbes / Fast Company / Tree Hugger / The Next Web / The Economist (I will also consult our CEO if he has any additional suggestions in this subject)

Press Release
- name of your partner providing the trees, URL for their website, contact person’s name and title for quoting in press release

Trees for the Future / http://www.treesforthefuture.org/ (I need to contact Trees for the Future to ask them who can you quote in our press release, will let you know once they give me an answer)

- photo from the tree partner, showing many trees if possible, or something visual to go with the press release

You can use any images from Trees for the Future Facebook fan page (https://www.facebook.com/TreesfortheFuture?fref=ts). If you need, I can send you some images they sent us when we were working on our landing page about our cooperation with them.

- high resolution Displate logo, high resolution tree partner logo

I attached them to this message.

- name and official title of your preferred team member at Displate to be quoted in press release

Charles Banaszkiewicz – Displate CEO

- logistically how does the tree donation work: does your tree partner donate or plant 100,000 trees in your name and does this the moment you say go, or are they already being planted or donated now and you are simply announcing on a certain date and time

once we exceed 100,000 fans on our Facebook fan page, we donate $10,000 for the organization Trees for the Future and they will then plant 100,000 trees for this amount of money   

A Few Questions:
- why did Displate decide to do this in the first place? Presumably part of your ongoing commitment to the environment

Generally, some time ago we decided that we wanted to make a positive impact on the surrounding us world. As deforestation is one of the major factors contributing to the climate change, we thought that by planting trees we could improve the environment and at the same time change people’s lives (http://displate.com/plant-a-tree).  
With our initiative for reaching 100,000 fans on our Facebook fan page and planting 100,000 trees on this occasion, we would like to give our fans a special gift: namely, to use a virtual world of Facebook to actually do something tangible for the real world. We want to show our fans that thanks to them, for being with us, we can do great things together, going beyond a mere virtual world of social media and having a positive impact on the world.

- do you know of other international companies doing this?

We heard about Ikea's project of planting trees

Timing
- Likely date for 100,000 likes on Facebook?

June 24th

Waiting for your suggestions on the graphic materials we will need for our project.

Best regards

Agnes Powazka
PR Manager

GWD Concept Sp z o. o
Suite 22245, 145-147 St John St,
London, EC1V 4PW
e: agnes.powazka@displate.com
www.displate.com

-----Original Message-----
From: Steve Gill [mailto:steve@ghost-pr.com] 
Sent: Friday, June 05, 2015 10:39 PM
To: Agnes Powazka
Subject: Re: REVISED PR AGREEMENT/WSH LIST

Hi Agnes

Great. I will look out for the signed PDF and send it counter signed right back to you.
Regarding an icon or infographic, we will send some suggestions and thoughts Monday

Have a great weekend!

Cheers
Steve

- 

On Jun 5, 2015, at 2:31 AM, Agnes Powazka <agnes.powazka@displate.com> wrote:

Hi Steve,

Thanks for the revised agreement. I forwarded it to my bosses for them to sign it. I will send it back to you as soon as I get it signed from them.

I'll prepare the answers for your questions and send you all needed materials as soon as possible. 

During our second Skype call we also talked about graphic materials for our initiative and agreed that you would send us some suggestions what kind of graphics would you need for this project and in which direction our graphic designers should go? Any visual examples would be appreciated and really helpful for them.

Best

Agnes Powazka
PR Manager

GWD Concept Sp z o. o
Suite 22245, 145-147 St John St,
London, EC1V 4PW
e: agnes.powazka@displate.com
www.displate.com

-----Original Message-----
From: Steve Gill [mailto:steve@ghost-pr.com] 
Sent: Thursday, June 04, 2015 7:27 PM
To: Agnes Powazka
Subject: REVISED PR AGREEMENT/WSH LIST

Hi Agnes

Sorry for the delay. I was traveling most of yesterday Here is the revised agreement. I spelled out your question regarding expenses in two areas Please review and let me know if this seems OK If so, please sign, PDF and email to me. I will counter sign, PDF and send back.

Re wishlist, here it is:

ITEMS NEEDED FOR PROJECT KICK OFF

Media Lists
- Name a few top priority media outlets that for your team would be a “home run” or the maximum priority

Press Release
- name of your partner providing the trees, URL for their website, contact person’s name and title for quoting in press release
- photo from the tree partner, showing many trees if possible, or something visual to go with the press release
- high resolution Displate logo, high resolution tree partner logo
- name and official title of your preferred team member at Displate to be quoted in press release
- some details on Displate as a company: how many people, rough revenue number or sales numbers globally or in the United States
- logistically how does the tree donation work: does your tree partner donate or plant 100,000 trees in your name and does this the moment you say go, or are they already being planted or donated now and you are simply announcing on a certain date and time

A Few Questions:
- why did Displate decide to do this in the first place? Presumably part of your ongoing commitment to the environment
- do you know of other international companies doing this?

Timing
- Likely date for 100,000 likes on Facebook?

I may have more questions but this will get things started very well.

Cheers
Steve